BIGFACE Coffee is coming to Texas! The brand, founded by NBA player Jimmy Butler, will debut its first Texas cafe in Cypress, according to Community Impact. The new coffee shop is planned to open outside the Fairfield Market H‑E‑B at 28550 US-290.
Currently in the hiring stage, BIGFACE is slated to open this fall before the end of 2026.
What Now Houston reached out to BIGFACE Brand Director Christina Hayes to learn more about the exciting debut. Unfortunately, we did not hear back by the time of this publication.
“The work is the fun part. For us, anyway,” the BIGFACE Coffee website reads.
“Jimmy Butler built a six-time All-Star career on early mornings and extra reps, and he loves the work that goes into it. BIGFACE runs the same way. We source, roast, rest and dial in every coffee so the only thing left for you is the good part.”
Butler founded the specialty coffee and lifestyle brand during the NBA’s COVID-19 pandemic “bubble” restart at Walt Disney World in Orlando, Florida. Frustrated by the lack of quality coffee options, Butler set up an espresso machine, French press, and pour-over setup in his hotel room. He sold lattes, cappuccinos, and macchiatos to fellow players and staff for $20 a cup (regardless of size), famously only accepting $20 or $50 bills—nicknamed “big faces”.
His first customer was teammate Goran Dragić.
“If more people sat down over a cup of coffee and figured out what they had in common, the world would look different,” Butler said on the brand’s website.
Later in 2020, Butler filed federal trademarks for the business. The company officially launched as a lifestyle and coffee brand on October 1, 2021. Butler traveled to origin countries—including El Salvador, Ethiopia, Honduras, and Colombia—to learn about bean selection, farming, and roasting.
“Sourcing trips, cupping tables, roast curves, pulling shot after shot until a recipe clicks,” the website reads.
“That’s the grind, and we love it. We just do it early, so by the time a bag lands on your counter, the only thing left is the fun.”
BIGFACE expanded through high-profile pop-ups, such as the Miami Grand Prix and San Francisco, and brand collaborations, including Van Leeuwen, Fellow, and Lululemon. In December 2024, BIGFACE opened its first permanent flagship café in Miami’s Design District.
“Every part of the business gets the same work ethic as the coffee,” the BIGFACE website reads.
“Start with a bag, then make the rest of the ritual yours.”
BIGFACE’s online store offers whole-bean coffee, gear, and apparel.
Check out the new BIGFACE cafe when it debuts in Texas in Cypress, outside the Fairfield Market H‑E‑B at 28550 US-290 this fall.
(This is a developing story. As more information is made available, we will update this article. Stay tuned!)
