Pinkbox Doughnuts is set to open another sweets shop in the Las Vegas Valley. There are “coming soon” signs up at the former 7-Eleven location in the Sahara Rainbow Center at 2510 S Rainbow Blvd.
The new PinkBox is also listed as “coming soon” online, and a host of social media posts, including this one, have highlighted the exciting expansion.
What Now Las Vegas reached out to PinkBox owner Judith Perez Siegel to find out more about the upcoming opening. Unfortunately, we did not hear back by the time of this publication.
“Pinkbox Doughnuts is serving up the best doughnuts in Las Vegas – with a fun, modern-day twist on your old-fashioned classic doughnut shop. Our doughnuts are made daily from scratch, using time honored recipes with house made fillings & toppings,” the Pinkbox website reads.

“Not only are we crushing the doughnut game, but we brew bomb Coffee, from your favorite classic brews to signature flavored espressos and lattes. We even have our own line of Energy Drinks! There’s a reason we’ve been voted “Best Doughnuts in Las Vegas” from the Review Journal several years in a row!”
The modern, gourmet doughnut chain launched its first Las Vegas location in 2012 with a vision to create fun, whimsical, handmade gourmet doughnuts. In 2018, Amazing Brands, founded by Judith’s husband, Stephen Siegel, acquired Pinkbox. Judith serves as the company’s Executive Vice President. The brand expanded across the Las Vegas Valley, including Henderson, and grew to over a dozen locations.
There are now at least 15 Pinkbox Doughnuts locations, with 12 serving Nevada. It serves as an official doughnut partner for major sports teams and brands, including the Las Vegas Raiders, Vegas Golden Knights, and Care Bears.
“At Pinkbox Doughnuts, we don’t just stop at doughnuts—we’re all about crafting an unforgettable coffee experience too,” the brand’s website reads.
“From beloved classics to our own signature flavored espressos, lattes, and nitro-cold brews, and our famous Pinky Style, we’ve got ya covered!”
Known for vibrant pink interiors, 24-hour service at select locations, and over 70 varieties made daily, like Doughcros (croissant doughnuts), Pee-Weez, and the signature PINKY® mascot cake doughnut, the brand keeps customers coming back.
Check out the new location for yourself when Pinkbox Doughnuts opens in the Sahara Rainbow Center at 2510 S Rainbow Blvd.
(This is a developing story. As more information is made available, we will update this article. Stay tuned!)

