After being founded in 2021 in Connecticut as a pop-up, PopUp Bagels quickly began to grow in popularity. Before long, in 2023, the brand had launched its first brick-and-mortar bagel shop in Manhattan, and from there growth has proceeded apace, reaching four locations in New York, three in Connecticut, and one more in Massachusetts.
Now PopUp Bagels is on its way to South Florida, where founder Adam Goldberg says locations are in the works for Delray Beach, Aventura, and beyond.
“We’re moving fast,” Goldberg said, explaining the brand’s propulsive growth. (Coverage in the Miami New Times says 4 locations are expected to launch in 2025 alone.) “We built a great recipe, and so we’re able to ensure high quality wherever we go.”
And when is an opening expected in Delray? What Now asked.
“It’s looking like late spring, early summer,” said Goldberg.
The menu is streamlined, with a total of five different bagel flavors: Plain, Poppy Seed, Salt, Sesame, and the perennial favorite, Everything. These are served up with Plain or Scallion Cream Cheese, plus constantly rotating limited-time smears (like the current Pesto Butter and Jaz’s Spicy Scallion Cream Cheese).
The sites of PopUp Bagel’s upcoming locations have yet to be revealed, so stay tuned.
You can keep up with PopUp Bagels news by following @popupbagels on Instagram.
