Wilson Sporting Goods is expanding its retail presence in Florida with a new store coming to Aventura Mall, located at 19501 Biscayne Boulevard in Aventura. The mall announced the upcoming store on its website, adding that the store was, “coming soon”. An opening date has not yet been announced.
The 2,017-square-foot location will mark the iconic sporting goods brand’s second brick-and-mortar store in the state and another step in its growing direct-to-consumer strategy.
The new store will feature Wilson’s full line of sporting equipment, performance footwear and athletic apparel, along with specialty services including on-site racket stringing and personalized equipment customization. The location also plans to host community events and serve as a gathering place for South Florida’s tennis, pickleball and broader athletic community.
Founded in Chicago in 1914, Wilson Sporting Goods is one of the world’s leading manufacturers of equipment and apparel for tennis, pickleball, baseball, basketball, football and golf. The company is led by President and CEO Carrie Ask and is part of Amer Sports, the global sporting goods company whose portfolio also includes Arc’teryx, Salomon and Louisville Slugger.
Wilson has rapidly expanded its branded retail footprint in recent years. At the end of 2025, the company operated 84 company-owned stores worldwide, up from 53 the previous year, reflecting its continued investment in experiential retail and direct customer engagement.
