Not a Damn Chance (NADC) Burger is making the jump to New York City, with plans to open up at 25 Cleveland Place later this spring, according to a release.
Launched in Austin in 2022 by professional skateboarder Neen Williams and chef Phillip Frankland Lee of Scratch Restaurants Group, the brand keeps the menu simple, focusing solely on offering “one burger, one way.” The burger that built the brand is a double stack of American wagyu beef with melted American cheese, housemade secret sauce, grilled onions, pickles and jalapeños on a toasted potato roll. The menu also offers twice-fried fries served with chipotle-peppered ketchup — or customers can upgrade to the “beast mode” and top their fries with melted cheese, diced pickles, jalapeños, secret sauce and house seasoning. Customers can also enjoy NADC’s brown butter chocolate chip cookies for dessert.
NADC Burger recently expanded the menu to include the Kids Cheeseburger to the menu, made with a single patty, cheese and a bun.
The SoHo location will offer a 50-seat outdoor patio with vibrant murals by New York City-based artist Jappy Agoncillo. Expect design elements influenced by skate shops, as well as a merch corner. It will also offer some exclusive menu items, including a vanilla milkshake.
“SoHo has this amazing blend of style, culture, and creativity; it’s the perfect backdrop for what we’re doing with NADC,” Williams said in the release. “What started as two friends chasing the ideal burger has grown into something bigger, and bringing it to New York, a city with so much devotion to food, feels unreal. We can’t wait for New York to taste what we’ve built.”
Williams and Lee have taken NADC Burger to multiple cities since they opened in Austin in 2022. Now, they have seven locations: three in Austin, two in Chicago, one in Denver and one in Forth Worth, Texas. What Now Nashville also recently reported that the brand plans to join the Nashville market soon.
“It’s surreal to think what began as a backyard passion project with one of my best friends and will now be in Manhattan,” Lee said in the release. “We’ve been fortunate to bring our vision to some incredible food cities, and New York has always been our goal. We’ve always believed that a great burger doesn’t need gimmicks — just real intention, quality ingredients and execution done right. That’s exactly what we’re here to deliver.”
Lee also owns Los Angeles-based Scratch Restaurants Group with his wife. They launched the group in 2013, and now operate concepts such as Pasta Bar Los Angeles, Pasta Bar Austin and Sushi by Scratch Restaurants, which has locations across the country.
