RZ’s Liquor Store Set to Open in Homeland

The business is expanding with a new market and liquor store along Highway 74

Maressa Ribeiro News Writer
The new store will take over the site previously occupied by Kwik Mart (Image credit: Google Earth)

RZ’s Liquor Store may be preparing to open a new location at 31770 Highway 74 in Homeland, according to alcohol state licensing records. The new business, operating as RZ Liquor & Market 2 Inc., will bring a selection of beer, wine, spirits, and convenience items to the Riverside County community. An opening date has not yet been announced.

The new store will take over the site previously occupied by Kwik Mart, a longtime convenience store located along Highway 74, which indicates the store may provide the community with options for everyday necessities, offering a mix of groceries, snacks, beverages, and alcoholic products in a familiar roadside location. 

By repurposing the existing retail space, RZ’s Liquor Store is also poised to maintain the property’s role as a neighborhood stop for an expanded selection of beer, wine, and spirits to residents in the growing Homeland community. 

The upcoming Homeland store marks an expansion for the owners, who already operate RZ Liquor & Market in Moreno Valley. Public records show the company was established in 2021 and has maintained an active corporate status in California.

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Maressa Omena is a diversity-thirsty journalist who believes every dish comes with a history worth telling. With more than a decade of experience in journalism,m podcasting, and digital communications, she focuses on uncovering the people and stories behind the headlines and the menus. A thrift shopper of vintage cookbooks and a former catering professional, her connection to food goes beyond writing: it's shaped by a deep appreciation for the craft and community of the industry. She is inspired by the stories that turn meals into moments of connection. Outside of work, she enjoys traveling and exploring cultural diversity in search of new flavors and perspectives.
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