Gouldsburger’s Launching Expansion Plans

The popular chain could see as many as four new locations open this year.

Kelly Mintzer
By Kelly Mintzer Add a Comment
Photo: Official

The creators behind one of South Jersey’s favorite burgers are planning to spread their delicious fare across the Greater Philadelphia region. Gouldsburger’s, which has developed a considerable fan-base since opening its first location in April of 2023, is planning to begin franchising, reports the Philadelphia Business Journal.

Gouldsburger’s owners David Murray and Walter Gouldsbury  have not yet signed on any franchisees, though the pair have several locations they are considering for new restaurants. The duo are hoping to begin their franchising endeavor with six or seven restaurants, with up to four opening before 2025. 

Gouldsbury and Murray are considering several potential locations as new homes for their culinary creation, including Stone Harbor, Ocean City, Avalon, Mount Laurel, Ambler, Moorestown, Chestnut Hill, and of course Center City Philadelphia. Speaking of the City of Brotherly Love, Murray states “The beautiful thing about Philadelphia is you could be three, four blocks away from each other, and it’s an eternity. You’re not going to cannibalize each other’s business at all.”

Murray and Gouldsbury will still be very involved in every aspect of the Gouldsburger’s restaurants. Murray explains: “We want to be hands-on. We want to give each franchisee the attention that they need and deserve to make sure they’re set up for success.”  

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Kelly Mintzer is a freelance writer in the greater Philadelphia area. She's been delighted to write about the Philly and DC restaurant scenes for What Now Media since 2023. Additionally, she writes about genre media for Morbidly Beautiful and co-hosts the Guilty Pleasures and No Notes podcasts. Kelly has been writing across mediums since graduating from Moravian College with a degree in English in 2008. She has covered everything from listicles to how-to articles, to movie reviews, to op-eds, to interviews about up-and-coming restaurants.
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