Grocery Outlet is preparing to open a store in Lincoln, at the northeast corner of Ferrari Ranch Road and Lincoln Boulevard, in the new Ferrari Pavilion shopping center. The discount grocery chain is the anchor of the center, which is targeted for completion this month, though a store opening date hasn’t been announced.
State records show the company has applied to sell beer and wine at the Lincoln store, a common offering at Grocery Outlet locations, where shoppers can find a rotating selection of discounted wines and craft beers along with name-brand groceries.
Ferrari Pavilion is a roughly 70,000-square-foot center that broke ground in December 2025 after more than two decades of planning. Grocery Outlet is the anchor tenant, with an 18,500-square-foot space listed next to it. Other tenants include Circle K, Quick Quack Car Wash and The Learning Experience, a childcare and early education provider, and Starbucks and Wendy’s are also planned there.
What Now Sacramento previously reported that Jersey Mike’s Subs is coming to the same center, with franchisee Anthony Wells expecting to open in late 2027. The center sits across the street from an existing Safeway-anchored shopping center, which gives Lincoln residents another grocery option on the growing east side of the city.
Grocery Outlet, based in Emeryville, is known for selling closeout and overstock products from name-brand and local suppliers at discounts of up to 40% to 70% below conventional retail prices, and its stores are run by independent operators. The chain has hundreds of stores across the West Coast and East Coast.
This report is based on records from the California Department of Alcoholic Beverage Control.
