TOUS les JOURS, a French-Asian bakery café chain offering more than 300 artisan pastries, gourmet cakes and desserts baked in-store daily, is now welcoming guests to its new South End location in Charlotte, North Carolina. Marking the brand’s fourth location in the state, the new TOUS les JOURS is owned and operated by franchisee Yidi Chen, who is local to the Charlotte area and has plans to expand TOUS les JOURS’ footprint throughout the community. Located in Charlotte’s South End neighborhood, the bakery is bringing TOUS les JOURS’ wide array of baked goods, both sweet and savory, and unique coffee and beverage options to the bustling area.
“I was first introduced to TOUS les JOURS through friends who were fans of the brand, and I immediately understood why TOUS les JOURS has such a loyal following,” said Chen in a statement. “After experiencing first-hand the brand’s high-quality bakery and café offerings, I knew I wanted to be involved in bringing TOUS les JOURS to the South End neighborhood, and, in working with the brand, I am so grateful to see the extreme care and dedication TOUS les JOURS puts into providing the best possible products and experience for each and every guest.”
The brand’s bestselling item is its signature Cloud Cake, which consists of a fluffy, delicate sponge cake filled with freshly made whipped Cloud cream flavors like milk, chocolate, strawberry and green tea. TOUS les JOURS serves many authentic French-Asian baked goods, such as milk bread, macarons, loaves and croissants, along with its own unique creations and innovative seasonal offerings.
With more than 20 years of franchising experience, TOUS les JOURS franchises more than 95 stores in the U.S. and nearly 1,700 bakeries all around the world.
TOUS les JOURS’ South End store is located at 2041 South Blvd in Charlotte. The location is open daily from 8 a.m. to 8 p.m.
