San Diego-based Immersion Coffee Co. is expanding to the Miramar Food Hall in San Clemente this fall. According to San Clemente Times, the brand will be joining a lineup of 13 food and drink vendors at the site, which is transforming an old theatre at 1720 N El Camino Real.
Founded in 2019, the brand began with mobile electric coffee trailers, first known as Manivela Coffee Truck. It has since rebranded to Immersion and has grown to multiple brick-and-mortar locations in Little Italy, La Jolla, and Carlsbad. The café is co-founded by Birtan Cetinoz and Ugur Iyigun, childhood friends, its social media pages explain.
Immersion’s offerings will include a specialty coffee program with signature drinks like the Orange Latte with Cara Cara compote, Strawberry Matcha, and Agave-Sweet Cream Espresso. Seasonal pastries and baked goods will be prepared fresh daily.
The café’s space inside the food hall will feature an intimate coffee counter, clean minimalist aesthetics, soft lighting, curated music, and state-of-the-art La Marzocco espresso machines and Mahlkönig grinders. Construction is underway, and recruitment for staff will begin closer to completion, with an estimated opening in late fall 2025.
“Our goal has always been to create spaces that go beyond serving coffee, drinkable quality accessible/affordable to anyone, and to offer experiences that bring people together. We’re excited to join the Miramar Food Hall community and share our signature drinks and hospitality with a new part of Southern California,” Cetinoz told What Now OC.
