Fiiz Drinks, a Utah-based specialty soda chain known for its customizable dirty sodas, is planning a broader expansion across Canada through larger flagship stores rather than kiosks.
The company is now targeting 20 to 25 locations nationwide by the end of 2026, according to Retail Insider. Founder Brands, the exclusive Canadian franchisee, is shifting its strategy toward 1,000- to 1,200-square-foot store formats designed to showcase the full brand experience better. Early kiosk tests, including the 200-square-foot location at Dufferin Mall in Toronto, helped validate operations but are now viewed internally as learning opportunities rather than as the long-term growth model. Customers can expect Fiiz’s customizable soda combinations, add-ins, and sweet treats in a more expansive retail setting.
What Now Toronto previously reported on Fiiz Drinks’ Canadian launch when the brand opened its first location at Dufferin Mall in May 2025. That initial store marked the company’s entry into the market under a 100-store development agreement between Fiiz and Founder Brands, outlining plans for national growth over the next decade. The long-term deal remains in place and continues to guide the overall expansion strategy.
As part of its next phase, Founder Brands has identified Windsor and Waterloo as early target markets. Expansion decisions are being influenced not only by traditional urban growth patterns but also by social media demand across secondary and tertiary markets throughout Canada. The company is evaluating where online engagement signals sustained customer interest before committing to new locations.
The Canadian rollout will be largely franchisee-led, with an emphasis on local operators who can hire locally and build brand awareness organically. Founder Brands is also selective in its franchise partnerships to avoid over-saturating markets before existing stores have time to mature.
Fiiz currently operates more than 70 locations in the United States and has built a following among Gen Z and millennial customers drawn to its customizable beverage format. With larger-footprint stores planned and a long-term development agreement in place, the brand appears focused on steady, measured growth as it expands its presence across Canada.
