Visitors can expect an immersive retail and lifestyle experience around Gap’s signature hoodie at the Coachella festival. Gap will launch its “Hoodie House” at the festival as the exclusive clothing sponsor and official merchandise partner.
Gap Brings “Hoodie House” to Coachella
Gap is an international apparel and accessories label, established in 1969 in San Francisco. The brand is known for its casual American style designed for everyday wear. This is Gap’s first appearance at Coachella to bring its “Hoodie House” experience to festival-goers.
Within the Coachella festival grounds, visitors can explore Gap’s exclusive merchandise, recharge, and experience the brand in a new way. Gap’s signature aesthetic is blended with California desert influences, highlighting creativity and self-expression.
“Coachella is one of the most influential global stages for music, movement, and creativity, making it a natural place for Gap to show up and engage audiences in a meaningful way,” said Fabiola Torres, Chief Marketing Officer, Gap brand.
Limited-Edition Hoodie and Customization Experience
The hoodie will come in Heavyweight fleece and VintageSoft French Terry fabric, in XS to XXL sizes for $100. Concert-goers can personalize the purchase with on-site custom patches, drawstring bead sets, and collectible bag charms, with new charm drops coming every day.
Hoodie House will also include a range of interactive elements. The experience will be open to both General Admission and VIP attendees. Gap Encore Members and credit card holders will have the option to reserve express access ahead of the festival.
Attendees can also join the Encore program on-site to play the claw machine to win prizes, including a potential upgrade to VIP festival access.
Gap is continuing to build its relationship with music and the festival culture. The “Hoodie House” activation places the iconic product at the center for participants to engage with Gap during one of the year’s most high-profile events.
The company has a wide variety of collections, such as GapKids, babyGap, Gap Maternity, GapBody, and GapFit. Part of Gap Inc., the brand serves customers through company-owned stores, franchise stores, and online shopping channels across the globe.
