Luxury Box ATL, known for its unique curated mix of high-end streetwear and products, will be unveiling a new location in Buckhead this year. Slated to open in October, the new store will join Lenox Square, founder Benjamin Assour shared with What Now Atlanta.
At the age of 18, Assour launched the brand at Buckhead Village in October 2022 and opened a second location in West Midtown in June 2025. Assour has aimed to bring a wholly unique concept to Atlanta, offering apparel and accessories that are difficult to find at other stores.
The brand focuses on carrying elite streetwear and accessories, including brands such as Chrome Hearts, Goyard, Satoshi Nakamoto, Enfants Riches Déprimés and other grey-market labels. Luxury Box ATL also offers new releases for sneakers such as Jordans and Nike.
Assour’s goal is to provide a selection of sought-after apparel and accessories that makes Luxury Box ATL a must-visit destination.
“The brands are what’s driving our model,” Assour said. “We really have our own niche and our own lane.”
Luxury Box ATL has gained traction among the celebrity crowd, taking part in events for professional athletes and artists. Assour and the team hosted a private showroom for Luxury Box ATL at the Super Bowl and will be featuring a showroom at the NBA Summer League this summer.
As Luxury Box ATL approaches four years in business, Assour feels the brand is poised for growth. He said the Lenox Square location will likely be the last in Atlanta, and they are now setting their sights outward and seeking expansion to other strong markets.
“We’re taking things step by step, but the goal is growth,” Assour said. “We want to be one of the prominent stores in our industry.”
