A popular digital-first lifestyle brand is expanding in Massachusetts.
Hill House Home will open its first Greater Boston storefront at 70 Pier 4 Boulevard, Suite 320 in the city’s Seaport District, the brand recently announced on Instagram. The new shop will take over the current Aesop space, which is scheduled to close on June 22, 2026, as it transitions to the incoming retailer, according to a report from Bret Clancy.
“BOSTON, WE’RE COMING FOR YOU!” the Hill House team wrote. “Hill House Boston is coming soon. See you in Seaport 🎀 @seaportbos”
Founded in 2016 by Nell Diamond, Hill House Home began as an online-only luxury bedding and bath company before evolving into a full-fledged lifestyle brand. Its breakout moment came in 2019 with the launch of the now-iconic “Nap Dress,” which went viral during the 2020 pandemic era and helped cement the brand’s cult following.
Drawing heavily from Diamond’s London upbringing, the label blends traditional European design sensibilities with a modern, romantic aesthetic. Alongside its home collection, Hill House Home offers women’s wear, children’s and baby apparel, accessories, and swimwear.
In 2017, the company opened its first physical shop in New York City’s West Village. Today, nine stores can be found in New York, South Carolina, Texas, Illinois, Connecticut, North Carolina, and Georgia, as well as a nearby outpost in Nantucket.
The upcoming Seaport shop is slated to open later this summer. Hill House Home is currently hiring a store manager to oversee daily operations and shape the in-store customer experience.
What Now Boston has reached out to the company for additional details and will share updates as they become available.
