Crunch Fitness is preparing to expand its footprint in the San Antonio area, with a new location planned for 5536 Station Rd. in Schertz, according to Texas Department of Licensing and Regulation (TDLR) filings. The outpost will be a franchise-run gym, operated by the rapidly expanding local group The Undefeated Tribe.
“We are so excited to bring the Crunch Fitness brand to Schertz and offer premium and affordable fitness,” Tony Hartl, Founder and CEO of The Undefeated Tribe, told What Now San Antonio. “With world-class-equipment and amenities, round-the-clock hours and memberships that start at $9.99 per month, we can’t wait to open our doors to Schertz residents.”
Construction is expected to begin on the $11 million build-out this fall, with an anticipated opening in early 2027. JPlus Architects is listed as the design firm; the company also worked on another recent Crunch Fitness project in Texas, which opened in Conroe earlier this year, Zabalist reports.
Once complete, the fitness club is expected to feature approximately 30,000 square feet of space. Planned amenities include a Kids Club, Hot Studio, Group Fitness classes, Reform Pilates, Red Light Therapy, miles of cardio equipment, Olympic lifting platforms, and other premium offerings. The location will operate 24 hours a day, seven days a week, with approximately 100 team members serving the community.
Started in 2018 in Austin, the franchise group recently celebrated its 50th Crunch location opening, and it has plans to double its unit count in the next few years. Brooke Chavez, Chief Brand Officer with The Undefeated Tribe, told What Now that broadening its reach to this area was a strategic choice.
“San Antonio DMA and surrounding areas represent a thriving market. Schertz has great demographics, and the population has a healthy growth rate. It represents a strong fit for our brand to bring a premium product at an affordable price. The Schertz community deserves a good fitness product,” she explained.
