MINISO Land is preparing to open a new location at Easton Town Center in Columbus, bringing the global lifestyle retailer’s large-format experiential concept to the shopping center according to the Easton Town Center website.
The new MINISO Land will be located at 175 Easton Town Center, Columbus, OH 43219, on Level 1 of the Station Building near Bath & Body Works, according to Easton Town Center.
The approximately 15,000-square-foot store is expected to open in late September or early October, although an official opening date has not yet been announced. The location will be among MINISO’s first MINISO Land stores in the country.
MINISO Land is the company’s large-format retail concept designed to combine shopping with entertainment. The Columbus location will feature themed areas centered around popular intellectual properties, including Stitch and Peanuts, along with MINISO’s own characters such as YOYO, Kumaru, Angry Aimee and Carrot Street.
Shoppers can expect MINISO’s signature blind boxes, collectibles, plush toys, character merchandise, trinkets and other lifestyle products. The retailer is also known for collaborations with brands and characters including Disney, Sanrio, Harry Potter, Barbie and Marvel.
Founded in 2013, MINISO has grown into a global lifestyle retailer offering products across categories including home goods, beauty, technology accessories, toys, stationery and snacks. According to Easton Town Center, the company has expanded to more than 6,600 stores across more than 110 countries.
The upcoming MINISO Land is part of a larger wave of new retail additions at Easton Town Center, which also includes Williams Sonoma, Pottery Barn Kids, Suitsupply and Teriyaki Madness. Easton lists MINISO Land among its current “Coming Soon” tenants.
What Now Columbus reached out to MINISO for additional information about the upcoming location but did not receive a response at the time of publication.
