A female-owned intimates brand is set to open its first Pennsylvania store.
Thirdlove, co-founded by Heidi Zak and Ra’el Cohen, will debut at King of Prussia Mall on the mall’s mid-level between J.Crew and Foot Locker.
The brand, whose tagline is “get your bra-blems solved,” offers a wide range of styles, including wireless, T-shirt, push-up, plunge, full-coverage and strapless bras. Sizes range from AA to H (DD+), with its signature half-cup sizes designed to provide a more precise fit. The collection comes in various fabrics and levels of lining.
“There used to be two not-so-great options: sexy or comfortable. Yeah, we thought that sucked too. That’s why we created Thirdlove—a third, better option designed for your body that lets you have both,” the co-founders said on the website.
Beyond bras, Thirdlove offers essentials such as underwear, activewear, loungewear and sleepwear, with each product wear-tested by real women.
Thirdlove currently operates four California locations in San Francisco, Santa Clara, Corte Madera and Walnut Creek.
The brand also has several upcoming locations planned for Garden City, New York; Atlanta; Aventura, Florida; Portland; Paramus, New Jersey; and Los Angeles.
An official opening date for the King of Prussia store has not yet been announced, however, the mall’s website reads: “Coming soon.”
Visit the Thirdlove website and follow along on Instagram and Facebook for the latest updates.
