ALO is opening its newest location in Atlanta today. The opening expands the brand’s presence in Atlanta. The occasion will be celebrated with a live DJ, complimentary beverages, and more.
ALO to Open at Ponce City Market Today

ALO is opening its new store at Ponce City Market on September 18. The store will be located on the ground floor of Scout Living, next to the historic brick building. The new store adds to Ponce City Market’s growing collection of fashion and lifestyle retailers.
ALO is known for its performance-focused and fashion-forward clothing designed for movement and recovery. The brand combines athletic wear with everyday fashion and focuses on mind-body wellness.
“At Ponce City Market, we’re intentional about combining in-demand brands across fashion, wellness, and lifestyle,” said Adam Schwegman, head of retail leasing at Jamestown. “ALO has cultivated an incredibly loyal following and offers a premium experience that complements this strategy.”
ALO joins Ponce City Market’s growing lineup of retailers. Other recent additions include Mood Fabrics, Coach Play, and RON DAVID STUDIO. Rye 51 also recently moved into a larger 2,800-square-foot space at the property.
Ponce City Market is a mixed-use development in Atlanta’s Old Fourth Ward. The property features retail and dining options, office space, residential accommodations, and direct access to the Atlanta Beltline.
What to Expect at the New Location

The ALO store offers more than just clothing. It also offers wellness experiences through fitness classes, run clubs, wellness walks, breathwork, and other activities. Its ALO Wellness Club also provides digital training programs.
The opening of the Ponce City Market store will be celebrated with a live DJ, complimentary beverages, and acro yoga performances. The store will also offer a gift with purchase during its grand opening weekend.
ALO is bringing its fashion-forward activewear and wellness-focused offerings to Atlanta.
