UK-Launched Reward-Based Social Media Platform Files for Chapter 11 Bankruptcy in US

WeAre8, PBC, a social networking and advertising firm, files for bankruptcy while listing over 100 creditors.

Written By Twinkle Jha
Representative Image, WeAre8, PBC has entered bankruptcy (Image credit: Photo By RDNE Stock project from Pexels)

WeAre8, PBC, the U.S. entity of social media and digital advertising company WeAre8, has initiated a Chapter 11 filing. WeAre8 operates through separate legal entities in the U.S. and the UK. The filing, however, is applicable only to WeAre8, PBC.

Note: Chapter 11 allows businesses to reorganize their debts while continuing operations under court supervision. A Chapter 11 filing does not necessarily mean that a business is closing. For additional information, readers are encouraged to contact the business directly.

Overview of the Filing

The company submitted its petition on November 3 to the U.S. Bankruptcy Court for the District of Delaware, according to PACER. Case records have not specified a reason for the filing. The petition lists between 100 and 199 creditors.

The records show that the company included a list of creditors with the largest unsecured claims. These claims were tied to software subscription, bookkeeping fees, partnership/sponsorship fees, music licensing, and other areas.

Filing records indicate that funds will be available for distribution to the unsecured creditors. Among the creditors named in the filing are Approov Limited, F. C. COMO WOMEN, Wing AI Technologies, Inc. and Soundstripe Inc.

About the Company

WeAre8, PBC operates a platform where one can share content, connect with other users, and follow creators. The company is part of a wider group with related businesses in the UK, Australia, and Greece. These include WeAre8 Media Ltd, WeAre8 Australia Pty Ltd, and WeAre8 Greece Plc, respectively.

The company website shows that the platform allows creators to apply for verification through its Golden Halo program. Approved creators can have their content featured on the 8Stage. WeAre8, PBC also helps companies with their campaigns and reach audiences through its advertising platform 8 SAMI.

Case Related Details

Court records show that Zoe Kalar, the chief executive officer at WeAre8, PBC, signed the petition before it was filed.

Attorney Ronald S. Gellert of Gellert Seitz Busenkell & Brown, LLC is representing the company in court.

A summary of the Chapter 11 petition is shared here:

  • Filing Date: November 3, 2026
  • Court and Jurisdiction: U.S. Bankruptcy Court for the District of Delaware
  • Type of Filing: Active, Voluntary Petition
  • Chapter: 11
  • Case Number: 1:26-bk-11765
  • Estimated Assets: Between $10,000,001 and $50 million
  • Estimated Liabilities: Between $10,000,001 and $50 million
  • Estimated Creditors: Between 100 and 199

WeAre8, PBC’s financial footing is could be reshaped through court rulings in the upcoming days.

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Twinkle Jha is a content writer passionate about crafting engaging and informative pieces for diverse audiences. She holds a degree in Journalism & Mass Communication that helps her create news-based articles related to restaurants, retail, and real estate in the US. With five years of writing experience, Twinkle has a strong base for her research, allowing her to create compelling content. Her keen eye for detail and creative approach make her writing stand out. When not working, she loves to watch movies.
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