Bünda Planning Roseville Studio in the Freedom Pointe Shopping Center

The glute-focused boutique fitness brand is bringing a second Sacramento-area studio to Highland Reserve

Juan Carlos Montoya News Writer
Bünda (Image credit: Bünda Website)

Bünda, the boutique fitness studio known for stair-climbing and lower-body strength workouts, is planning a studio in Roseville at 4180 Thrive Drive, Suite 120, in the Freedom Pointe shopping center. The studio will be owned by franchisee Keith Johnson. The brand lists the Roseville location as coming soon, but no opening date has been announced.

The studio will be Bünda’s second in the Sacramento area. The brand’s first local studio opened in East Sacramento in September 2024 at 1899 Alhambra Blvd., Suite 120, as its 10th location nationwide. Roseville is one of six upcoming studios on the company’s website.

Bünda’s classes center on glute-focused strength training, combining time on a StairMaster with strength moves, usually in a group format. Most sessions concentrate on the lower body, with upper-body and core classes mixed in. The brand started in Los Angeles in 2018 and now has about 25 studios open across California, Florida, Illinois and Texas, with more on the way.

Freedom Pointe is on Thrive Drive in the Highland Reserve area of Roseville, a residential neighborhood near Target, Walmart and Kohl’s. The shopping center has several small retail spaces, which suits a boutique fitness studio.

The Roseville location will add to the area’s growing mix of boutique fitness studios, particularly for people who want small-group, instructor-led classes close to home instead of a traditional gym.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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