A Connecticut-based fragrance boutique specializing in hard-to-find niche and artisanal perfumes is making its way to Massachusetts.
XTRAIT Perfumery is opening its second location at 249 Newbury Street in Boston’s Back Bay, the business announced this week on social media. Founder Kevin confirmed the expansion with What Now Boston, sharing that the boutique is targeting an early spring 2027 opening.
XTRAIT was born out of Kevin’s lifelong passion for high-concentration fragrances. What began with a single bottle gifted by his mother grew into a fascination with niche perfumery and the artistry, craftsmanship, and storytelling behind each scent. After years of traveling to New York City to explore rare fragrances, Kevin saw an opportunity to bring that experience closer to home and create a destination for fellow fragrance enthusiasts in Central Connecticut.
The original boutique opened in West Hartford Center in August 2026, offering an alternative to the familiar department store fragrance selection. The shop’s shelves feature hundreds of fragrances from independent, luxury niche, and artisanal perfume houses, including Amouage, Xerjoff, Argos, BDK Parfums, Roja, Kerosene, and Mind Games.
The approximately 1,000-square-foot Back Bay boutique will bring a similar experience to Newbury Street, with a curated selection of distinctive fragrance houses. XTRAIT also plans to host brand events, where visitors can explore new creations and learn about the inspiration, creative vision, and stories behind their favorite fragrances.
“We are absolutely thrilled to bring XTRAIT to Newbury Street,” said Kevin in a statement. “This expansion represents a major milestone for us, allowing us to share our passion for niche perfumery with the vibrant Boston community and provide a dedicated space for fragrance enthusiasts to discover unique, artisanal brands.”
Ahead of its spring launch, fragrance lovers can explore XTRAIT’s collection online and follow @xtraitperfumeryusa on social media for updates on the Newbury Street opening.
