Karen Giesbrecht launched Mississippi Juice Company with the simple but admirable goal of providing customers with healthy, convenient, and delicious dining options. She has succeeded in doing just that, making a strong impression in Cleveland, and is now readying the concept’s next chapter-a new location in Indianola, set to open before the year is over.
Owner Giesbrecht was kind enough to speak to What Now Memphis about bringing Mississippi Juice Company’s various nutritious offerings to the Indianola Pecan House building located at 1013 Hwy 82 East. She explains that she’s had expansion on the mind for a while-a reaction, in part, to the community asking for more of her fare. “I’ve been planning this for a while.” she says, adding, “People always say ‘I wish you were in my town’ when they come in, so Indianola will get the 2nd location and we will see about the next. I want everyone to be able to access the good things we offer.”
Indianola is optimally located for accessibility. Giesbrecht states: “Indianola is the perfect location for Mississippi Juice Co because there’s lots of traffic coming through, Mississippi Delta Community College is nearby, the BB King Museum, there’s several schools and a few really nice gyms in town as well. Everybody knows of the Indianola Pecan House, it’s part of Indianola’s history and we are excited to be in that building so people can come and enjoy something a little different there.”
Mississippi Juice Company offers customers a delicious way to fulfill a universal need-healthy and sustaining dining. Giesbrecht explains: “We offer lots of healthy options like fresh cold-pressed juice and shots, protein shakes and gourmet toasts. Everybody loves our acai bowls topped with our house-made granola, fruits and drizzles. We also make delicious focaccia bread for sandwiches, and our deviled egg assortment has been very popular.”
The eatery distinguishes itself in part by using basic and straightforward ingredients. Giesbrecht states: “Our ingredients are simple. I try to stock items that have very few additives and preservatives so you can feel good about what you’re eating.”
The company will, additionally, fill a notable void in the local dining scene. “There’s not a lot of places for people to eat or to get anything healthy.” Giesbrecht says. “Everybody should be able to find something healthy that’s not fried. We already have lots of fried food, lots of soul food-this is something healthy.”
And indeed, Mississippi Juice Company will be providing Indianola with the same great and nourishing options that have made it so well-loved in Cleveland. Giesbrecht states: “We will be somewhere where you can feel good after eating. We have a lot of grab-and-go, a lot of protein for people that just want to add some extra protein into their diets. Our shakes are full of protein. It’s a great place to get your body on that healing path.”
Indianola can look forward to choosing from a customizable menu of acai bowls, smoothies and protein shakes, cold-pressed juices, and wellness shots when Mississippi Juice Company opens its doors later this fall. The build out is currently underway and Giesbrecht anticipates being customer-ready in approximately 6-8 weeks. Be sure to follow the company’s Facebook page for opening updates and details.
Mississippi Juice Bar’s arrival is certain to be a welcome one on the local dining scene, both for the service it offers and for the environment Giesbrecht cultivates. She states: “The thing I love most about my juice bar is talking to all the people that come in. People love to talk and when I’m there most of the time I’m talking to customers, answering questions about juice benefits etcetera. I love getting to know people and where they are from, what’s going on with them or why they are visiting our town. I love that part of it.”
