Neighborhood sandwich shop chain Potbelly announced this week that it has signed a major franchise deal to open more than a dozen new sandwich shops here in South Florida. The agreement includes 14 Potbelly locations to open in Broward County, plus two in Gainesville.
“We are enthused to begin a partnership with Rami Boaziz and Stellar Hospitality, which we believe will be great stewards of the brand,” Potbelly President & CEO Bob Wright said in a press release. “We look forward to expanding the Potbelly brand in the Florida market with a Shop Development Area Agreement (SDAA) for 16 new shops, following our previous announcements for 20 units in the central Orlando and Tampa areas. This deal increases our market penetration in Florida through franchising and demonstrates additional momentum against our Franchise Growth Acceleration Initiative.”
This means South Florida will soon have plenty of opportunities to enjoy Potbelly’s famous sandwiches, including A Wreck® (turkey breast, hickory smoked ham, Angus roast beef, salami, Swiss), the Pizza Melt (Pepperoni, old-world capicola, crumbled meatball, smothered in marina sauce, provolone, Italian seasoning, mushrooms), and the BLTA (the “A” stands for “avocado”).
“I grew to love the Potbelly brand during my time as a Chicago resident and am extremely excited for the opportunity to be a partner with Potbelly and grow its presence in the Florida market,” Stellar Hospitality CEO Rami Boaziz said in the release.
What Now reached out to Boaziz on Tuesday to inquire further about the news. Boaziz was not immediately available for comment.
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