Another Broken Egg Cafe is preparing to open a new location at 2615 Medical Center Parkway in Murfreesboro, with franchise owner Max Coyle targeting an early August debut. The restaurant will occupy the former Genghis Grill space near Barnes & Noble at The Avenue and marks Coyle’s second location with the brand, following the opening of a Bellevue cafe in October 2024.
Construction is already underway, and Coyle said he feels confident about the projected opening timeline.
The Murfreesboro restaurant is also part of a broader expansion strategy. Coyle told WhatNow Nashville he has committed to opening three additional Another Broken Egg Cafe locations after Murfreesboro, bringing his planned portfolio to five cafes across the greater Nashville and Middle Tennessee region.
While future sites have not yet been finalized, Coyle said the additional locations will be spread throughout the greater metro Nashville area.
A self-described foodie, Coyle said the concept’s menu initially attracted him to the brand. “The product is phenomenal,” Coyle said. “We’ve got a menu that has everything from healthy options to more dessert-oriented dishes. It is a true homegrown Southern cooking-style restaurant.”
Before becoming a franchisee, Coyle said he spoke with existing operators and members of the company’s Orlando-based corporate team, ultimately finding himself aligned with the brand’s vision and direction. “I really just felt right at home with the vision and the direction that this brand is going,” he said.
Coyle also credited Hospitality Executive Vice President Chris Sutton for helping him navigate the franchise system. “He has been a tremendous resource and cheerleader for me in these cafes,” Coyle said.
The brand’s Southern roots also resonate on a personal level. Coyle said founder Ron Green launched the concept from his home in Louisiana years ago, and his aunt was among the restaurant’s earliest customers.
As the opening approaches, Coyle said his focus remains on building a strong team and establishing the restaurant as a long-term fixture in the community.
“I would love for people to know that this is a family-owned and operated franchise,” he said. “I take a tremendous amount of pride in not only the product that we put out on the plate, but also the people that we hire.”
