E+Rose Continues Nashville Growth With Green Hills Location

The cafe brand known for smoothies, bowls, and juices is eyeing a space near The Mall at Green Hills

Charmain Pieterse News Writer
E+Rose is planning a new location in Green Hills (Image credit: E+Rose)

E+Rose is preparing to expand its Nashville-area footprint once again, with plans for a new location at 2115 Crestmoor Road in Green Hills. The upcoming cafe will occupy a space behind CVS Pharmacy and just a short distance from The Mall at Green Hills, according to a recent permit filing first reported by the Nashville Business Journal.

Founded in 2017 by Robbie Nowinski, E+Rose is known for its superfood smoothies, bowls, juices, wraps, and protein bites, according to the company’s website. The wellness-focused cafe brand emphasizes nutrient-dense menu offerings made with whole-food ingredients and has built a presence in several Nashville neighborhoods since its launch. The Green Hills location would mark the company’s latest expansion in its home market.

According to the Nashville Business Journal, the planned cafe would become E+Rose’s 10th location in the Nashville area. The company currently operates locations in 12South, East Nashville, Germantown, OneCity, Peabody Plaza, Brentwood, The 505, Wedgewood-Houston, and The Gulch. The publication also reports that E+Rose operates three locations in the Atlanta market.

An exact opening date for the Green Hills location has not yet been confirmed. WhatNow Nashville will provide updates as they become available.

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I am a South Africa-based reporter for WhatNow Media Group covering restaurant and retail openings in Charlotte and Nashville. I hold a Bachelor’s degree in Languages, specializing in Journalism, from the University of Pretoria, and bring 20 years of industry experience to my work. My reporting focuses on pre-opening developments, new concepts, and the people behind the businesses shaping local communities. I enjoy connecting with hospitality and retail professionals, learning their stories and sharing their insights, passions, and growth with readers. When I’m not reporting, I’m always interested in discovering the next business, concept, or story worth telling.
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