Japan’s High-Tech Sushi Chain With 1,000+ Locations Is Opening in Manhattan

SUSHIRO is opening its first location in the U.S. in New York City on November 19.

Written By Riya Singh
SUSHIRO to open in NYC this month (Image credit: SUSHIRO PR)

SUSHIRO is opening its first U.S. location in New York City. It is bringing its Japanese dining experience to diners in the city. The restaurant will offer a wide selection of sushi and other popular Japanese dishes.

SUSHIRO to Open Its First U.S. Flagship in New York City

SUSHIRO is a Japanese sushi restaurant chain that is opening at 667 8th Avenue in New York City on November 19. The restaurant is known for serving Japanese food at affordable prices. It will be the first flagship location in the United States for the chain.

SUSHIRO started in 1975 in Osaka, Japan, and now has over 1,000 locations globally. The chain is all about merging old-world sushi-making with technology and modern dining experiences.

The new restaurant will be three stories tall and will have seating for 146 guests on its two floors. DIGIRO, an interactive touchscreen ordering system, will allow customers to place orders directly from their tables. The system is designed to replicate the conveyor-belt sushi experience without a traditional conveyor belt.

Orders will be delivered directly to guests through a personal serving lane. Interactive games will also give diners opportunities to win prizes.

The interior will combine contemporary Japanese design with warm wooden details. The space is designed to create a welcoming atmosphere while complementing the restaurant’s lively dining experience. SUSHIRO will open seven days a week, from 11 a.m. to 11 p.m.

 

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Menu Highlights

SUSHIRO will offer more than 200 menu items, which include sushi, ramen, somen, tempura, and chawanmushi. Most of the sushi options will be priced at $5 and $6, while premium selections will cost $8 and $10.

SUSHIRO will also have a private dining area on the cellar level. This space will offer a special prix fixe menu. The restaurant will also follow a no-tipping policy, which is part of its Japanese dining model. Employees will be paid by the hour, trained and given advancement opportunities.

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Riya Singh is a writer, editor, and poet with a background in literature and journalism. She has the passion and knowledge to create content tailored to this niche, with a strong interest in the intersections of psychology, storytelling, and human behavior.
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