A toy retailer is making a major comeback.
Toys “R” Us will open a new standalone store inside New York City’s Grand Central Terminal.
The store will feature a curated selection of the season’s “hottest” toys, collectibles and gifts from popular toy brands and hit movie franchises, including LEGO, Barbie, Hot Wheels, Pokémon and KPop Demon Hunters, according to a press release.
The retailer filed for bankruptcy in 2017 and closed its stores nationwide in 2018. The brand is now owned by WHP Global.
The announcement follows a September expansion deal between the toy retailer and Go! Retail Group.
The nationwide rollout marks a milestone for Toys “R” Us, which plans to have 160 standalone stores open across the country by the holiday season. The new locations will expand the retailer’s existing U.S. footprint of 40 standalone stores, in addition to Toys “R” Us shops inside Macy’s locations nationwide.
“Opening 120 new standalone stores across the country in just a few months is an incredible achievement for Toys “R” Us, and we’re thrilled to build on that momentum with a new store at New York City’s iconic Grand Central Terminal,” Jamie Uitdenhowen, executive vice president of Toys “R” Us said in a statement.
Toys “R” Us has been a household name in the toy industry for more than 70 years, bringing joy to children and families around the world. The brand’s beloved mascot, Geoffrey the Giraffe, remains a familiar face for generations of shoppers.
Today, Toys “R” Us operates more than 1,800 stores and e-commerce businesses across more than 37 countries.
The Grand Central Terminal store is set to open at 10 a.m. Nov. 20, with a special giveaway for the first 50 customers in line.
Visit the Toys “R” Us website and follow along on Instagram and Facebook for the latest updates.
