Ben & Jerry’s is taking its signature flavors on the road this summer through a nationwide tour promoting its new ice cream bars. The campaign will feature games, limited-edition merchandise, and more.
Ben & Jerry’s is Taking Ice Cream Bars on a Nationwide Summer Tour
Ben & Jerry’s is bringing some of its signature flavors as ice cream bars to cities nationwide. The campaign, called “The Great Summer Bar Drop,” starts this weekend.
The tour will begin in Boston on June 20 and will be there until June 22. It will then visit Miami from July 10-12, Los Angeles from July 24-26, and Seattle from August 7-9. The tour will conclude in New York City from August 21-23.
Ben & Jerry’s will also partner with Gopuff to give away 50,000 free ice cream bars on June 21. Some tour stops will feature hidden “Golden Stick-ets,” with winners receiving a year’s supply of ice cream bars. A nationwide online giveaway is also planned for late August.
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Inside Ben & Jerry’s New Ice Cream Bar Lineup
The ice cream bars bring Ben & Jerry’s signature chunks and swirls into a portable format. The lineup features five flavors: Cookie Dough, Chocolate Fudge Brownie, Strawberry Cheesecake, PB Pretzel, and Caramel Blondie.
Multipacks are available in grocery store freezer aisles for about $5.99 to $7.49. Single Cookie Dough bars are sold at convenience stores for $3.99.
Ben & Jerry’s is a premium ice cream brand that has grown into one of the world’s best-known ice cream companies. It is known for its inventive flavors, global presence, and strong social mission. The campaign is designed to introduce more consumers to the company’s ice cream bar lineup.
The campaign coincides with the start of summer and highlights the company’s new ice cream bars. The tour will also give consumers opportunities to sample products, participate in giveaways, and engage with the brand at tour events.
