Pepsi Eats Fest is beginning this month, starting with Chicago. The event series is designed to spotlight local restaurants across the country. The initiative aims to increase visibility for independent restaurants in local communities.
Pepsi Eats Fest to Take Over Restaurants Nationwide
Pepsi is launching a nationwide event series focused on supporting local restaurants. The program, called Pepsi Eats Fest, will feature free events in multiple cities. It is part of the company’s Local Eats Deserve Pepsi program that helps promote neighborhood restaurants.
The program aims to help local restaurants attract new customers and increase community awareness. Pepsi says the initiative is intended to boost visibility and support long-term business growth. The first event will take place on June 27 in Chicago.
The inaugural Pepsi Eats Fest will take place at Big Star in Chicago’s Wicker Park neighborhood. TV personality and food enthusiast Dylan Efron will attend the event. He will also introduce a special fish taco he helped create for the event.
“Whether I’m at home or on the road traveling, I am always looking for those local spots that everyone’s obsessed with. The local restaurants known for unforgettable dishes and the people who bring them to life every day. Events like PEPSI® Eats Fest help shine a light on the restaurants and communities that define local flavor and I’m excited to play a part in that with my own limited-edition dish paired with Pepsi,” said Dylan Efron.
Visitors can enjoy free food samples, Pepsi-inspired drinks, live music, and other activities. According to PRNewswire, future events are scheduled for Nashville, Boston, and Los Angeles later this year. Each event will highlight popular local restaurants and offer complimentary food, special menu items, and entertainment.
What is Local Eats Deserve Pepsi
Local Eats Deserve Pepsi is Pepsi’s restaurant-support initiative that encourages consumers to discover and support local restaurants. It is part of the company’s broader Food Deserves Pepsi marketing platform.
The program has supported more than 75,000 local restaurants since its launch in 2024. It has strengthened the company’s relationships with local restaurants. The initiative also highlights regional food traditions across the country.
The company said it plans to continue expanding efforts that promote independent restaurants. The program focuses on increasing exposure for local restaurants while highlighting regional dining scenes.
