McDonald’s appears to be preparing a significant expansion of its beverage menu. Collaboration with Red Bull plays a major role in the brand’s effort to bring something fresh for customers. Several of the beverages are reportedly in testing or development and could arrive in restaurants as early as this fall.
Red Bull Energizers Are Coming to McDonald’s McCafé This Fall
According to a recent post by Snackolator, McDonald’s and Red Bull may be planning an expanded lineup of specialty beverages that could join McDonald’s McCafé lineup.
The reported lineup includes 10 flavors, featuring popping boba, cold foam, and a range of fruit-flavored energy beverages. Some of which have already been tested while others are still undergoing evaluation. The following four beverages were reportedly sampled at a recent McDonald’s conference:
- Blue Ocean Energizer
- Popping Citrus Energizer
- Strawberry Shortcake Energizer
- Triple Berry Energizer
According to the post, Cherry Rush, Green Apple, Popping Paradise, and Tropical Cloud are currently being tested.
Dragonberry Energizer and Peach Boost Energizer were previously tested in international markets. Both drinks were introduced during a McCafé beverage test in Australia that featured 10 new handcrafted offerings.
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Among these, two prominent additions were the Red Bull Peach Boost Energizer and the Red Bull Dragonberry Energizer, which blend Red Bull with blue raspberry, vanilla flavors, and frozen dragon fruit.
The beverage lineup comes as part of McDonald’s efforts to boost its share in the specialty drink market. McDonald’s is moving beyond burgers and fries to attract traffic all day long.
