Roseville’s Newest Beauty Hub Is Coming This Fall

The Longview-based chain is expanding into a third brick and mortar location

Juan Carlos Montoya News Writer
Outside Beauty Bungalows (Image credit: Beauty Bungalows Website)

Beauty Bungalows is taking over the former Meissner Sewing and Vacuum Centers space in Roseville, with franchisee Sandy Hirschel targeting an October opening at 9250 Fairway Drive in the Fairway Creek Shopping Center. The Meissner Sewing location had operated there for a decade before closing in May.

Beauty Bungalows began in 2017 in Huntington Beach, building a franchise model that rents out individual salon suites to beauty and wellness entrepreneurs rather than running the business as a traditional salon. The company now has locations across California, Texas and Florida. Roseville already has one Beauty Bungalows near Sunrise Avenue and Cirby Way, though Hirschel confirmed that location is corporate-owned and separate from his franchise.

Hirschel plans to build out about 30 premium salon suites for hairstylists, makeup artists and estheticians to rent, with amenities included like towels, while tenants handle their own supplies and client bookings. “The goal is to help those entrepreneurs or stylists bring their business to the next level,” Hirschel said, according to the Sacramento Business Journal.

Before franchising Beauty Bungalows, Hirschel worked in marketing in Silicon Valley before relocating to Granite Bay with his family about two years ago. He purchased the 9250 Fairway Drive building in April for 2.765 million dollars, financed through a Small Business Administration loan and a commercial bank loan.

The building spans about 7,700 square feet total. Beauty Bungalows will occupy 6,000 square feet, combining the former Meissner space with an adjoining empty unit, while the building’s other tenant, Wayback Burgers, will remain open. Hirschel said he hopes to expand to two additional locations down the road.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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