Sacramento is Getting Their First SUKOSHI Store at Westfield Galleria

From Seoul to Roseville, the brand redefining Asian beauty retail is finally making its Sacramento debut

Juan Carlos Montoya News Writer
Outside SUKOSHI Store (Image credit: SUKOSHI Website)

Sacramento-area beauty shoppers have been making the trek to the Bay Area or ordering online for years to get their hands on the kind of Asian skincare that doesn’t show up at your average retailers. That’s about to change. SUKOSHI, the fast-growing Asian beauty retailer, is coming to Westfield Galleria at Roseville, 1151 Galleria Blvd, as part of a 13-location North American expansion announced by the brand. We’re still waiting for confirmation of the opening date.

The Roseville location puts SUKOSHI inside the Sacramento region’s largest and most upscale shopping center, a natural home for a brand that has positioned itself alongside premium retailers across North America. The Galleria already draws shoppers from Roseville, Rocklin, Lincoln, Folsom, and El Dorado Hills, giving SUKOSHI instant access to one of Northern California’s busiest shopping centers.

SUKOSHI built its following in Canada by doing something the big beauty chains weren’t doing well: curating the best of Asian skincare, makeup, and lifestyle brands in a single, shoppable space, with staff who actually know the products and can help customers build a real routine. The result is a store that feels less like a beauty counter and more like a discovery experience, stocked with a rotating mix of viral favorites and niche finds that reflect what’s actually trending in Seoul, Tokyo, and Taipei right now.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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