Spirit Kings Liquor Is Opening a New Location on Hillsdale Boulevard

The growing Sacramento liquor chain is taking over a new address in the north area

Juan Carlos Montoya News Writer
Outside former Mike's Liquor & Food (Image credit: Google Earth Image)

Spirit Kings Liquor is expanding with a new location at 5621 Hillsdale Blvd in Sacramento, according to a liquor license application filed with the California Department of Alcoholic Beverage Control on June 23, 2026. The new store is operated by Spirit Kings Inc, with Robert Jasdeep Singh Hayer and Darinder Singh Dhillon listed as principals. Owner Robert Singh confirmed to What Now Sacramento that an October opening is expected, with a remodel planned before the doors open.

The license is being transferred from an existing Off-Sale General license via an escrow handled by Capitol City Escrow in Sacramento, indicating that the new owner is in the process of acquiring an existing operation at the address rather than building from scratch.

The Hillsdale Boulevard address sits in the North Highlands area of Sacramento County, a dense residential community just south of Antelope Road that has seen steady retail activity in recent years. The corridor connects several established neighborhoods and sees significant daily traffic, making it a natural fit for a neighborhood liquor and convenience destination.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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