JAXXON, a men’s jewelry brand known for chains, bracelets, rings, and watches, is set to open a new retail location at Fashion Valley Mall in San Diego at 7007 Friars Road.
The company’s new store is scheduled to open in Fall 2026, on the first level between Foot Locker and JD, across from Zara, according to Fashion Valley’s store directory. Founder and CEO Josh Deemer announced the project’s plans earlier this year on Instagram. While an exact opening date has not been announced, customers can expect JAXXON’s core collection of men’s jewelry, including gold and silver chains, bracelets, rings, and watches, along with curated sets and gift options.
JAXXON is a leader in men’s jewelry with over 100,000 5-star reviews and more than 1 million customers. The brand is sold in over 100 countries and offers easy returns and exchanges, making it a low-risk option for customers looking to try its products. Its growth has been driven largely through direct-to-consumer sales and a focus on accessible, everyday luxury pieces designed for modern wear.
The Fashion Valley opening marks the brand’s continued expansion into brick-and-mortar retail. Fashion Valley is home to a mix of luxury and contemporary retailers, including Dior, Louis Vuitton, and Cartier, as well as popular lifestyle brands. JAXXON joins a growing roster of new additions as the center continues evolving its tenant mix.
The brand’s product lineup centers on Cuban link chains, rope chains, and minimalist bracelets, with both gold and silver finishes available. Watches and bundled sets are also part of the offering, designed for customers looking for coordinated everyday accessories. The collections emphasize durability and a clean, modern style approach.
Fashion Valley provides a strong setting for the brand’s first announced mall presence in San Diego. With high traffic from both locals and visitors, the center’s blend of retail, dining, and lifestyle tenants supports visibility for digitally native brands transitioning into physical stores. JAXXON’s placement near established apparel and footwear retailers further positions it within a high-traffic shopping corridor.
