Marcella, the San Diego pizza concept that has built a following through pop-up appearances, has found a permanent home in Coronado. The business recently shared the news on Instagram, announcing “a new chapter” and telling the community, “Coronado, we’re coming soon.”
Led by chef Guillermo Luna, Marcella specializes in Neapolitan-style pizza. Its dough takes several days to prepare and is made with imported Caputo “00” flour, while the toppings include ingredients such as San Marzano tomatoes.
Marcella debuted in April 2024 at Novo Brazil Brewing in Eastlake, where the pop-up sold out within hours, according to previous coverage. Since then, it has appeared at local businesses and gathering spots, including Sunny Grove Brewing Company in Santee and Bica in Normal Heights.
The move to Coronado marks a new step for the business, which had previously been working toward opening a brick-and-mortar restaurant after operating as a mobile pizzeria around San Diego.
What Now San Diego previously reported on Luna’s plans to move beyond the pop-up format. At the time, he was seeking investors to support a permanent restaurant and said the operation had grown to more than 700 pizzas a month, providing a foundation for expansion.
For more information, follow Marcella on Instagram.
