Ross Dress for Less, the national off-price retail chain known for discounted apparel and home goods, is moving forward with plans to open several new locations across the San Diego region, including Vista, Lakeside, and Coronado.
The company has recently submitted documents to the San Diego County Department of Environmental Health and Quality for a new store in Vista at 1631 S Melrose Drive, Suite A, which would replace a CVS Pharmacy at Melrose Village Plaza. A second proposed location in Lakeside at 9532 Winter Gardens Boulevard would take over a former Rite Aid space. Ross has also filed plans for a DD’s Discounts store, one of its subsidiary brands, at 1854 Coronado Avenue, which will replace a former Rite Aid location. All three projects are currently pending consults.
Ross Dress for Less has built its business model around off-price retailing, offering discounted name-brand and designer merchandise through a high-volume, low-overhead store format. The company is the largest off-price retailer in the United States, sourcing products directly from manufacturers and passing savings on to customers. Its stores are designed with a simplified layout that prioritizes inventory turnover rather than traditional retail presentation.
The company currently operates numerous locations throughout San Diego County, including stores in Mission Valley, Point Loma, Kearny Mesa, National City, La Mesa, and Chula Vista. The new proposed stores would further expand its presence across both coastal and inland communities, continuing its steady regional growth.
DD’s Discounts, also owned by Ross Stores, follows a similar model but focuses on a more budget-oriented selection of apparel and home goods. The addition of a new DD’s location in San Diego would further extend the company’s reach in lower-price-point retail categories. Both Ross and DD’s continue to target high traffic shopping centers and former big box retail sites for redevelopment.
This will be an excellent landing space for Ross Dress for Less and DD’s Discounts, as all three proposed sites are located in established retail corridors with existing customer traffic. The reuse of former CVS and Rite Aid locations also reflects a continued trend of national retailers repurposing vacant pharmacy spaces for larger-format discount retail operations.
