Effin Egg, the Florida based fast casual breakfast sandwich concept opened its newest location in downtown Naperville last week.
Robert and Jill Watson will be the owners of the Naperville Location, located at 22 E Chicago Ave in downtown Naperville. The Watson’s plan to work at the location full time with other family members and they are looking forward to embracing the Naperville community with another concept.
Robert and Jill Watson was one of the first franchisees of Jeff Martin’s first concept, Smallcakes. They opened multiple locations in the Naperville area.
“When I started Effin Egg, I knew there was only one Smallcakes owner that I would love to be in business with again and that was the Watsons. We met about 10 years ago and have been friends ever since,” says Martin in a statement. “Robert and Jill really know how to embrace customers and be present in their community and they are great business owners.”
“We’re excited to bring our fun and exciting Effin Egg concept to the breakfast scene in Naperville,” said Jeff Martin, the Founder of Effin Egg. “Our menu is designed to offer something for everyone, whether you’re in the mood for our amazing breakfast sandwiches like the popular OG, or if you’re in the mood for our Big Ass Breakfast Burritos, or if the kiddos want our unique pancakes and waffles…we have something for everyone.”
Effin Egg Naperville will offer a fun and inviting atmosphere, with friendly service and a welcoming vibe that will make guests feel right at home. Effin Egg Naperville will have unique egg art work throughout the location.
“We want our guest to feel like they’re part of the Effin family when they visit us,” added Martin. “We’re committed to providing exceptional service and creating a memorable experience when our guests are vibin’ with us and enjoying our amazing food.”
Jeff Martin founded Effin Egg in 2019 in Inlet Beach, FL. Effin Egg has made a commitment to bring new franchisees on and offer them a great and fun opportunity to spread their wings and become successful entrepreneur’s in their areas. Jeff Martin (Effin Presidente) has a passion for helping people become the best entrepreneurs they can be. Martin says, “I believe in keeping things stupid simple and helping our owners make the most money and provide them with a great quality of life outside of work.”
Not only does Effin Egg offer breakfast sandwiches, tacos, and burritos, but apparel sales are through the roof with their “Potheads Welcome” T-Shirts, Coffee Mugs, and Hats. “Our guests enjoy the playfulness of Effin Egg and it’s fun branding,” Martin says.
