Honest Mary’s, the Central Texas-based healthy fast casual brand, is cooking up serious expansion plans according to a recent report in The Austin Business Journal.
The young chain, set to open in Cedar Park and Mueller next, is reportedly looking at locations “at Second Street and the Seaholm area in downtown, along with South Congress, South Austin and Westlake. After that, [they’d] like to push further into the suburbs; places like Dripping Springs, Round Rock and Buda,” The Business Journal states, adding that “no additional leases have been signed.”
“Part of the struggle with real estate right now is that it’s just such a tight market and developments are slow with interest rates so high and things are just taking a long time to build out,” co-founder Nelson Monteith said to The Business Journal. “And so because of that, we are going to be expanding our … searches in a new market.”
Articulating its mission statement on their website, Honest Mary’s declares “our aim is to positively impact countless lives through life-giving fast food. We emphasize honestly good ingredients, beautifully designed restaurants and genuine hospitality.”
Honest Mary’s features a simple menu, revolving around bowls with different configurations of ingredients that represent different palettes. For example, the Smoky Poblano bowl consists of basmati rice, wild arugula, spicy corn, pickled onions, Texas goat cheese, avocado, pumpkin seeds, creamy poblano sauce, and lime wedge. For a more oceanic flavor, one could order the Aloha Poke, which consists of hand-line caught poke, basmati rice, avocado, asian slaw, edamame, pickled onions, fresh organic jalapeños, black sesame seeds, sesame vinaigrette, and lime wedge.
