Van Leeuwen Ice Cream — the sweet sensation that started as a yellow truck on the streets of NYC — is opening a new outpost at 20929 Ventura Blvd, Woodland Hills, CA 91364, according to intel obtained by What Now Los Angeles.
In 2008, brothers Ben and Pete Van Leeuwen along with Pete’s then-girlfriend Laura O’Neill conceived “the world’s best ice cream using only the purest, highest quality ingredients.” In short, the team wanted to “effectively reimagin[e] the ice cream truck experience for the modern consumer.”
After some intensive business planning and tons of recipe testing, the trio’s vision was actualized. They hopped in their big, yellow truck and began peddling premium scoops to plethoras of New York pedestrians.
15 years later, the cream company is thriving, expanding, and still pushing delicious flavors crafted for both vegans and omnivores alike. Today, their mantra is happiness and good health, which they believe are directly tied to quality ingredients, not deprivation.
Ben Van Leeuwen told What Now Los Angeles the Woodland Hills location will debut sometime this fall.
