Philz Coffee Working on New Location in Claremont

The cafe is set to move into the former home of Video Paradiso

Joey Reams
By Joey Reams Add a Comment
Photo: Official

Philz Coffee, a Bay Area-based coffee shop that has been around since 2003, is preparing to open a new location in Claremont at 330 W Bonita Ave.

The company’s newest location is set to move into the former home of Video Paradiso in the heart of Claremont, according to the company’s website. This will be the 14th Philz Coffee in Los Angeles County. It’s unclear exactly when the company will open this location, but what is known is that Philz Coffee will first open a new location in Dana Point at 34719 Pacific Coast Highway on November 6, featuring a custom mural by local muralist Eddie Annelise Johnson.

When the new Claremont locations open, likely before the end of the year or early next year, customers can expect customizable coffee options made in front of them with their preferred sweetness. Philz Coffee also exclusively partners with suppliers who follow rigorous environmental and social standards. The Philz Preferred Partners are committed to sustainable farming practices, fair labor conditions, and community development, so no matter what you order, it’s likely better for the environment than whatever you would order at Starbucks. The company also contributes to society by working with people-centric initiatives.

Yesterday, Philz Coffee launched its winter menu, bringing back two fan favorites — the beloved Gratitude blend and Winter Bliss coffee — and introducing two new cold brew beverages, according to a press release. The return of the Gratitude blend marks the start of the giving season and Philz Coffee’s annual fundraiser for Food 4 Farmers, a nonprofit that partners with coffee-farming communities in Latin America to cultivate a food-secure future and put nutritious food on the table year-round. Philz Coffee has partnered with Food 4 Farmers for almost a decade and has donated nearly $600,000 to help provide sustainable food solutions for over 1,000 farming families. Philz Coffee’s winter lineup is available at its 70-plus locations in California and Chicago.

“Thanks to the support from our loyal partners like Philz Coffee, countless farming families have profoundly benefited from our efforts,” Food 4 Farmers Director and co-founder Marcela Pino said in a press release. “We are incredibly grateful for our longstanding partnership with Philz Coffee, which helps us provide food assistance to Latin American farmers who grow coffee that is enjoyed worldwide.”

Philz Coffee will donate a portion of proceeds from all four winter menu items:

  • Gratitude blend: Created in 2020 to thank customers and team members for their support through a tough year, this blend has toasted walnut, caramel, and dried citrus notes. Customers can enjoy Gratitude hot or iced in-store or bring a bag home to enjoy all season long.
  • Winter Bliss: This creamy Ghirardelli mocha is made with the Gratitude blend and holiday spices.
  • New — Spiced Gratitude Cold Brew: Gratitude blend is steeped overnight with spices to craft this refreshing holiday cold brew.
  • New — Winter Bliss Cold Brew: Philz’s refreshing new take on its popular Winter Bliss incorporates Spiced Gratitude cold brew into this creamy Ghirardelli mocha.

“The two new winter cold brews showcase our commitment to crafting memorable drink experiences for our guests,” Philz Coffee Vice President of Marketing Jessica Mitchell said in a press release. “Our partnership with Food 4 Farmers gives them even more reason to come in all season long and enjoy our entire winter lineup.”

Philz Coffee Working on New Location in Claremont
Photo: Official

Be the First to Know

From new restaurant openings to exciting retail launches and real estate insights, be the first to know what’s happening in Los Angeles

Share This Article
Follow:
Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *