Local Hospitality Team Taking Over Classic Seafood Joint

“We’ll keep the heavy hitter menu items with a Japanese twist.”

Paul Soto
Written By Paul Soto
News Writer
Photo: Official

According to recent reporting, a local young team of restaurateurs will be putting their spin on a local establishment.

Beachside Seafood Restaurant & Market has been sold to the Pearl Hospitality Group, which operates the Norikase Japanese seafood restaurant northwest of the St. Johns Town Center.

“We’re paying homage to a local landmark in Beachside Seafood,” partner Raymond Padua said to the Business Journal. “We’ll keep the heavy hitter menu items with a Japanese twist.”

The team intends renovate the building into a “Japanese style fish market with a sushi bar downstairs and an actual bar upstairs.”

Apart from these changes, Pearl plans to preserve the new establishment, consistent with its last acquisition by Jason Arteaga in 2007.

“We only put out a very soft voice that we were open to offers,” Arteaga told the Business Journal. “We didn’t advertise because we wanted to filter buyers. I’m so glad the building not being bulldozed and so glad that employees will still be here.”

The team hopes to open this summer.

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Paul Soto is a freelance writer. He is a graduate of UT-Austin and Syracuse University's MFA in Creative Writing. He lives between the U.S. and Portugal, where he is working on his first book.
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