Eagle Rock Distributing Company filed a Worker Adjustment and Retraining Notification Act (WARN) notice. The notice was filed with the Colorado Department of Labor and Employment on April 3, 2026. The company is closing its Colorado facilities, resulting in layoffs.
Eagle Rock Distributing Company is Winding Up Operations in Colorado
Eagle Rock Distributing Company is a longstanding beverage distribution company. The company mainly operates in Georgia and Colorado. The portfolio includes various brands of beer, wine, spirits, and non-alcoholic beverages.
According to a WARN notice, the company will shut down its operations in Colorado on June 5, 2026. A total of 526 employees at the company’s closing locations will be permanently laid off. The company has listed all the job titles impacted at each location.
Asset Sale and Closing Locations
On March 23, 2026, Southern Glazer’s Wine & Spirits announced the acquisition of Eagle Rock Distributing Co.’s Colorado operations. As a result of the acquisition, Eagle Rock is shutting down the following facilities, with layoffs taking effect on June 5:
- Monument, 15080 Terrazzo Dr, Monument, CO 80132
- Grand Junction, 2497 Power Rd., #30, Grand Junction, CO 81507
- Loveland, 3800 Clydesdale Pkwy, Loveland, CO 80538
- Pueblo, 1045 South Santa Fe Ave., Pueblo, CO 81006
- Denver/Commerce City, 5000 E 74th Ave, Commerce City, CO 80022
- Durango, 796 Sawmill Rd., Durango, CO 81301
As part of the deal, Southern Glazer’s Wine & Spirits will market the entire product line of Anheuser-Busch in Colorado, such as Michelob ULTRA, Busch Light, Budweiser, and Bud Light.
Ready-to-drink and other types of beverages, such as Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox Beverages, and the Phorm Energy drink line, will also be included in the portfolio.
The acquisition is expected to expand Southern Glazer’s operations in Colorado and broaden its beverage offerings for retailers and hospitality businesses across the state.
Wayne E. Chaplin, President & Chief Executive Officer, Southern Glazer’s Wine & Spirits, said, “Eagle Rock has built a strong business in Colorado with a highly respected team and valued supplier partnerships. By bringing our organizations together, we can expand opportunities for suppliers and provide even greater choice and service for customers.”
Southern Glazer’s intends to continue with the current Colorado facilities of Eagle Rock and serve the same markets. Both firms are planning a seamless transition for customers and supplier partners.
Mike Economos, President, Eagle Rock Distributing Co., stated, “Southern Glazer’s shares our values as a family-owned company with a deep commitment to building strong supplier and customer relationships. We’re confident this next chapter will build on Eagle Rock’s legacy and continue delivering exceptional service throughout Colorado.”
About the Company
The origin of Eagle Rock Distributing Company dates back to 1930. Stuart P. Murray established Atlanta Beverage Company, which was selling non-alcoholic beer and Canada Dry Ginger Ale in the Atlanta area. The company has, over time, diversified its portfolio, establishing long-term relationships with key suppliers like Anheuser-Busch.
The Eagle Rock Distributing Company was reorganized under a new structure in 2000. John Economos and Steve Craine started the company with the vision to create a full-service beverage distribution business.
Headquartered in Norcross, Georgia, Eagle Rock has expanded to be a significant regional distributor serving retailers, bars, restaurants, and other licensed establishments.
The impending shutdown of Eagle Rock’s Colorado operations poses a significant change to the brand’s presence in the state. The shift associated with the acquisition can potentially transform beverage distribution operations in Colorado.
