A new brewery and restaurant concept is brewing at the Patriot Place in Foxborough.
Mass Appeal Draught House & Grille is preparing to take over the former Wormtown Brewery space at 250 Patriot Place, according to a recently posted general manager job listing from Hendler Family Brewing Company.
Led by brothers Jack, Eric, and Sam Hendler, the brewing group also operates local hotspots Jack’s Abby Craft Lagers and Night Shift Brewing. The team purchased the Patriot Place space in 2024 and has since been renovating and reimagining it for the new concept.
“Hendler Family Brewing Company is reopening its newly renovated taproom at Patriot Place, and we’re gearing up for an exciting next chapter,” the listing reads. “The refreshed space is bigger and better, built to give guests more room to relax, enjoy great beer, and dig into something delicious.”
According to the post, Mass Appeal will feature a full kitchen centered around “elevated New England classics,” alongside pours from the Hendlers’ brewing portfolio. “HFBC brews will be pouring, the kitchen will be firing, and we are looking for good people to make it all happen,” the listing continues.
Patriot Place has also teased the transformation on its website, writing, “We’re heading into hibernation for a bit while something new takes shape behind the scenes. Call it a glow-up. Call it a reinvention. Call it a project with suspiciously strong Mass Appeal.”
An official menu and opening timeline have not yet been announced, though a representative for Hendler Family Brewing Co. told What Now Boston that additional details are expected to be finalized and shared next week.
