Known for fresh produce, a wide selection, imported goods, and competitive prices, Lincoln Market is preparing to open its largest and most ambitious concept to date in the former Lucky Strike bowling alley in the River Place building at 660 W 42nd St. The 35,800-square-foot flagship location in Hell’s Kitchen is set to open in late summer and will be more than just a grocery store, with a full-scale food hall to supplement its supermarket offerings. For River Place residents and area visitors, the new store will fill a major void in neighborhood food options.
“It will be a one-stop shop,” said Ayman Innab, who oversees day-to-day operations. “You could grab some coffee, some lunch, some gelato, and also buy your groceries for dinner.”
The food hall will feature a curated selection of popular New York vendors, including the viral hit Pizza Loves Sauce and Julietta’s Gelato Cafe, which has built a following at its Bleecker Street and Hoboken locations. Innab said there will be an in-house burger spot called Lincoln Smash, and a Mediterranean concept is also slated for the space, though that specific partner has not yet been announced.
He noted that the addition of cosmopolitan food hall is in keeping with the Lincoln Market brand. The grocery store stocks many imported products, including European cheeses and olive oils.
“You can find things with us that you’re not normally going to find anywhere else,” he said.
The move into Hell’s Kitchen comes as Lincoln Market continues its expansion across the city. While the new flagship might feel upscale, Innab emphasized that the company remains committed to its core mission of affordability, at a time when prices are top of mind for most people. The goal, he added, is to compete directly with Whole Foods and high-end local grocers by leveraging vendor relationships to keep costs down for consumers.
“Our pricing is better than most other supermarkets in the city: We blow them out of the box,” he said.
While the ambitious new location has faced some construction roadblocks since the lease was signed, the interior — including coolers and flooring — is now complete. Final interior design touches are currently underway, and the market is on track to welcome the community by August.
