According to public filings, Sally Beauty plans to open a new store at 5311 Colleyville Blvd., Suite 201, as early as mid-August. Sally Beauty is known for offering an inventory typically reserved for licensed professionals, made accessible to everyday shoppers, including an extensive selection of hair color, hair care, skincare, and nail supplies.
What Now Dallas spoke with brand representatives, who shared that the location will feature Sally Beauty’s updated retail format, which the company is rolling out across new locations nationwide.
According to the brand, the new format is designed to feel less transactional and more experiential, catering to both professional stylists and everyday beauty enthusiasts alike with lower shelving, and curated shopping areas built for beauty enthusiasts.
Shoppers will be able to browse styling tools, use hair color shade-matching services, and receive in-store assistance while viewing a wide selection of nail products from various brands.
Sally Beauty was founded in New Orleans in 1964, and has grown into a leading destination for professional-quality hair color, hair care, and nail products, operating thousands of locations across the United States and internationally.
The Colleyville opening adds to the brand’s continued expansion across the Dallas-Fort Worth metroplex.
For more information, follow Sally Beauty on Instagram and Facebook for updates.
