A Danish Juice and Coffee Chain Is Making Its Sacramento Debut at Pavilions

Joe & The Juice confirms the new spot in Arden-Arcade, with a "coming soon" listing already up

Juan Carlos Montoya News Writer
Joe & The Juice (Image credit: Joe & The Juice Website)

Joe & The Juice is opening its first Sacramento-area location at 563 Pavilions Lane, inside the Pavilions shopping center in Arden-Arcade, according to the retail center’s website and a Monday Instagram post confirming the addition. No firm opening date has been announced yet, though the listing is already active as a confirmed upcoming tenant.

Founded in Copenhagen, Denmark, in 2002, Joe & The Juice has grown into a global chain with more than 500 stores across a mix of franchised and company-owned locations. The menu centers on juices, smoothies and coffee drinks, paired with food options like sandwiches, muffins and breakfast bowls, positioning the brand as a fast, health-leaning alternative to a typical coffee shop.

Company messaging on its own website describes its ambition to become “a truly global food and beverage brand, combining disciplined growth with a strong focus on culture, experience and operational excellence,” a framing that lines up with its steady march into new U.S. markets in recent years.

Pavilions span 76,738 square feet along the Fair Oaks Boulevard retail corridor, with existing tenants including Ruth’s Chris Steak House, Madam Butterfly and Athleta. The center has seen notable movement recently: Williams Sonoma relocated earlier this year to a new spot at 581 Pavilions Lane, and its former space at 525 Pavilions Lane has since been split into two units, with a 2,400-square-foot portion at 525A already marked coming soon and a remaining 7,175-square-foot space still listed as available.

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Juan Carlos Montoya discovered his love for storytelling through sports, creating social media content in high school before pursuing a bachelor's degree in Journalism in Costa Rica, where he graduated in 2025. Since then, his career has taken him through the halls of Teletica Radio, the biggest mass communication company in Costa Rica, and into the world of digital media as a Social Media Manager for an iGaming platform. Originally from Honduras, Juan Carlos brings a global perspective to every story he tells. He believes that every interview is an opportunity to make a genuine human connection, and that food is one of the most powerful ways to understand a culture and its roots. When he's not tracking down the next big opening in Sacramento or Portland, he's probably watching Football, or planning his next adventure. What Now is his new home, and he's just getting started.
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