Wahlburgers, the burger chain founded by brothers Mark, Paul, and Donnie Wahlberg will be adding 10 new locations to its brand portfolio in 2027. The new outlets aim to enrich the brand’s portfolio with a diverse set of locations that range from standard full-service restaurants to airport locations and Home Depot locations.
Wahlburgers Reviews Its Portfolio as It Plans 2027 Expansion
Alongside its expansion plans, Wahlburgers conducted a strategic review of its restaurant portfolio in 2026 to ensure its locations align with the company’s long-term goals.
To complement the brand’s new locations and strategic review, Wahlburgers also intends to expand on its existing relationships with partnered brands such as Bass Pro Shops and Home Depot.
In Memphis, Tennessee, Wahlburgers has expanded its relationship with Bass Pro Shops at Big Cypress Lodge, where it oversees the property’s dining concepts. The dining operation includes Wahlburgers Wild, The Lookout at The Pyramid, Fishbowl at The Pyramid, The Den Bar & Lounge and Mississippi Terrace.
Apart from overseeing other dining concepts for Bass Pro Shops’ Memphis location, Wahlburgers also intends to bring new outlets to existing Bass Pro Shops locations, including those in Irvine, California and Colorado Springs, Colorado.
Wahlburgers Welcomes New Partnerships
Wahlburgers also welcomes brand new partnerships with Bally’s and Boyd Gaming.
According to a press release by Wahlburgers, their partnership with Bally’s will allow them to bring their famous burgers to the upcoming Athletics Stadium in Las Vegas. The stadium remains under construction, but through a lease agreement, Wahlburgers has secured its spot within the new and anticipated sports venue.
The new partnership with Boyd Gaming will bring Wahlburgers to The Orleans Hotel & Casino, further bolstering the chain’s presence in Las Vegas.
Wahlburgers Plans Expansion Beyond Its New Partnerships
Wahlburgers also has plans to expand outside of brand deals. According to the same press release by Wahlburgers, the burger chain is also aiming to increase its presence in its hometown of Boston, Massachusetts. There are also plans to open at least one location in Puerto Rico.
Founded by brothers Mark, Donnie and Paul Wahlberg, Wahlburgers opened its first restaurant in Hingham, Massachusetts, in October 2011. The business later became the subject of an A&E reality series that premiered in 2014.
