A self-serve wine bar from Honeycomb Hospitality Group is preparing to open in Toronto’s King West neighborhood in January 2027. Wine My Love plans to open on the second floor of Baro, one of the hospitality group’s existing restaurants.
Wine My Love will use Enomatic wine machines, which will offer a rotating selection of approximately two dozen wine varieties. The concept will let guests pour their own wine from automated dispensers and pay only for the amount they serve.
Guests will be able to sample a small pour before deciding whether to order more, giving them the opportunity to explore different wines without committing to a full glass or bottle.
The format is designed to make wine tasting more accessible, particularly for customers who may not know which varieties they enjoy. Brandon Farmer of Honeycomb Hospitality Group described the idea as an experience built around discovery rather than traditional wine service.
“Think discovery first: pour a taste, go deeper if you love it, move on if you don’t. No pressure, no gatekeeping, just curiosity with a glass in your hand,” Farmer told Toronto Life.
Honeycomb Hospitality Group is also behind several Toronto dining and nightlife concepts, including Baro, Dasha, and Petty Cash. Wine My Love will add a different format to the group’s portfolio, with an interactive setup centered on self-service and wine exploration.
According to Farmer, the concept reflects changing preferences among people going out in Toronto, including an interest in experiences that allow customers to participate rather than simply sit down for a meal or drink.
“Toronto is ready for wine that doesn’t take itself too seriously. More and more, people are choosing to spend money on experiences over things, and they want nights out that are interactive, not just a table and a menu,” he told Toronto Life.
For more information, follow Wine My Love on Instagram.
