An Australia-born fitness brand is bringing its high-intensity Pilates concept to Massachusetts, with three studios slated to open across Greater Boston this fall.
STRONG Pilates is set to make its Massachusetts debut with new outposts at 10 Park Plaza in Boston’s Back Bay, 650 Beacon Street in the Fenway, and 165 Main Street in Cambridge’s Kendall Square. The Back Bay and Fenway studios are both on track to open Saturday, November 7, 2026, while an opening date for the Kendall Square location will be announced at a later date.
Founded in Melbourne, Australia in October 2019 by fitness entrepreneurs Michael Ramsey and Mark Armstrong, STRONG has grown into an international fitness brand with over 120 studios across 15 countries. The company opened its first U.S. studios in 2024 and established its U.S. headquarters in Los Angeles.
At its three Greater Boston studios, STRONG Pilates will offer the brand’s signature 45-minute workouts, built around its proprietary Rowformer and Bikeformer machines. Each combines a Pilates Reformer with either a rower or stationary bike, allowing members to work strength and cardio into a single workout.
The idea is to give members a little bit of everything in one place. Rather than splitting time between a Pilates studio, traditional gym, and cardio-focused workout, STRONG’s classes combine Pilates-style resistance training, cardio, and strength work—including heavy dumbbells—into a single low-impact, high-intensity, full-body workout.
Programming changes from day to day, rotating through focus areas including upper body, lower body, core, obliques, and full-body combinations. While the classes are designed to be challenging, STRONG places an emphasis on injury prevention and training longevity, encouraging members to build strength in a way that keeps them coming back rather than burning out.
“More broadly, STRONG Pilates is focused on training longevity, meaning members train smarter rather than harder,” a STRONG representative told What Now Boston. “This approach leads to fewer injuries, better results, and allows members to keep coming back week after week without burning out. It’s also built around community, with studios designed to be a place where members show up for each other as much as for themselves.”
Technology also plays a crucial role in the STRONG experience. Through the brand’s CONNECT technology, programming is delivered directly from a centralized system to the Rowformer and Bikeformer machines, helping instructors provide a consistent, streamlined workout while allowing members to track their progress.
All three Massachusetts studios are being franchised by Momentic Studios, a fitness-focused company dedicated to expanding the health and wellness landscape through innovative partnerships.
According to the company’s website, Momentic has signed agreements to develop more than 96 fitness studios across nine exclusive territories over the next five years, including in Los Angeles, San Diego, Orange County, Dallas, Houston, New York, Boston, Chicago, and San Francisco/San Jose.
