New Food-and-Beverage Concepts Coming to Toyota Music Factory

Hospitality Alliance is reopening Jaxon Texas Kitchen at the entertainment venue, along with another restaurant and a cocktail lounge.

Libby Allnatt
By Libby Allnatt Add a Comment
Photo: Official

A hospitality group is bringing three concepts to an Irving entertainment venue. 

After closing in downtown Dallas in summer 2023, Jaxon Texas Kitchen is slated to reopen at Toyota Music Factory, along with Shoals Smokehouse. A new lounge called Pistil Cocktail Lounge is also joining the development, as previously reported by What Now Dallas.

The team behind the new concepts is Hospitality Alliance, a hospitality management, development and consulting firm with offices in Dallas, New York and Las Vegas. According to the company website, they have managed the operating teams of eight of the top 100 highest-grossing restaurants and led the opening teams of five of the top 100 highest-grossing restaurants in the U.S.

The company recently posted that they are hiring staff members for all three establishments coming to Irving.

The Toyota Music Factory website lists the three concepts as “coming soon.”

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Libby Allnatt is the Senior Editor and Reporter for What Now Atlanta. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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